Besci.Applied.
With over 15 years of experience of practically applying behavioural science in business, Jez has established himself as one of the world's leading practitioners in the field.
As a pioneer, Jez has always been on the frontlines of behavioural science, from being instrumental in the team that used murals of babies faces to fight crime in Woolwich, to changing handwashing behaviour in a pig abattoir in Santiago to painting pink walls to reduce unsafe behaviour on a construction site for Shell on the South Bank of London.
​
​
01 CONSULTING
GLOBAL BEHAVIOURAL SCIENCE LEADER
Following a creative and chaotic 25-year career in advertising, Jez Groom coupled his experience in the realm of persuasion and influence with his science-driven nature to build what has become one of the world’s leading behavioural science consultancies, Cowry Consulting.
His motivation for pivoting into consulting was to democratise behavioural science; to make a subject traditionally only privy to academic debate or trivial dinner-party icebreakers, accessible to all people in organisations working towards positive change.
Jez’s scientific background has noticeably informed his unwavering commitment to delivering measurably excellent results to his clients. Creativity runs throughout his work, but his approach is driven by science and delivered for people.
​
A driven and generous leader, devoted to developing people, Jez is not only loyal to growing his team, but to bolstering collaboration in the industry on a global scale. He is an Honorary Research Fellow in the Department of Psychology at City St George’s University, London; has shared fascinating insights on BBC Radio 4; featured on numerous podcasts; created a global network of scientists and created events for worldwide leaders; and shared frameworks designed to help businesses apply behavioural science to drive improvement through his book, “Ripple”.
After a decade of his stewardship, Cowry Consulting has now been recognised in The FT’s Leading Management Consultancies rankings and together they’ve proven that Behavioural Science is a new capability and business tool in Management Consulting, one that creates both shared value for customers, colleagues and companies and sustained value for our communities and society.
​
https://www.mca.org.uk/awards/finalists-2025/individuals-2025/jez-groom-cowry-consulting
02 PORTFOLIO
BESCI WORK. SEE MORE >
03 Experience
2016-Present
[cowryconsulting]
Founder, International CEO
Privileged to be working with such a talented, world leading team of 40+ behavioural scientists, architects, researchers, economists and designers on a mission to help businesses be as human as humanly possible.
2011-2015
#ogilvychange
CoFounder
Co-Founded a pioneering behavioural science start up we named #ogilvychange, now known as the Behavioural Science Practice of Ogilvy Consulting working alongside Rory Sutherland, Vice Chairman of Ogilvy UK.
2011-2015
Ogilvy Advertising
Group Chief Strategy Officer
Four amazing years working at the C Suite level in London, Paris, Madrid, Milan, Prague, Athens, New York, Cape Town, Johannesburg, Nairobi, Singapore, South Africa and Sydney in one of the world's best advertising networks ever, Ogilvy.
2009-2011
ENGINE Decisions I ENGINE
Founder, Partner
Kickstarted a prototype behavioural science unit named ENGINE Decisions and worked on maybe one of the first 'nudge' briefs for the then Dept of Health in the UK, before the coalition government of Cameron and Clegg came into power.
1994-2006
PUBLICIS GROUPE
BBH I STARCOM I MOTIVE
12 years working in one of the most creative media businesses in the UK on brands such as Levis, Polaroid, Boddingtons, Stella Artois, WH Smiths, Golden Wonder.
2006-2009
EdwardsGroomSaunders
Communications Planning
First taste of entrepreneurial spirit as Founding Partner of successful start up Communications Planning agency. Working with two amazing partners, Pete Edwards and Will Saunders, we built up a highly profitable business over 3 years and sold it to ENGINE in 2009.
CONTACT
If you'd like to get in touch then simply drop me a line or give me a call or even easier send me a message straight from here!
​
Tel: +44 7941 295 028
